Harte Hanks IncHarte Hanks Inc
Harte Hanks Inc

Harte Hanks Inc

HHS
Industrials·Industrial Conglomerates

Harte-Hanks, Inc. is a global customer experience company operating in three business segments: Marketing Services, Customer Care, and Fulfillment & Logistics Services. The company's mission is to partner with clients to provide them with a robust customer-experience, or CX, strategy, data-driven analytics and actionable insights combined with seamless program execution to better understand, attract, and engage their customers. Its services include strategic planning, data strategy, performance analytics, creative development, and execution; technology enablement; marketing automation; B2B and B2C e-commerce; cross-channel customer care; and product, print, and mail fulfillment. The company was founded in 1923 and is headquartered in Chelmsford, MA.

Texas; U.S.A
Market cap
$32.8MNo data
Revenue
$159.6M−13.9% YoY
Net income
No dataNo data
Free cash flow
$-4.5M+33.3% YoY

Market

Listed stock
HHSPriceNasdaq
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Financial performance

Revenue
$159.6M−13.9% YoY
Operating income
$386K−81.6% YoY
Net income
No dataNo data
Free cash flow
$-4.5M+33.3% YoY

Revenue, profit & cash trend

Revenue
Operating income
Free cash flow
Reference
Revenue: 2021 $194.6M, 2022 $206.3M, 2023 $191.5M, 2024 $185.2M, 2025 $159.6M. Operating income: 2021 $7.6M, 2022 $15.1M, 2023 $3.4M, 2024 $2.1M, 2025 $386K. Free cash flow: 2021 $-4.8M, 2022 $23M, 2023 $7.7M, 2024 $-6.7M, 2025 $-4.5M. Reference line: Reference at $0.

Growth & profitability

Revenue growth
No dataNo data
Gross margin
No dataNo data
Operating margin
No dataNo data
FCF margin
No dataNo data

Earnings power over time

Operating income
Free cash flow
Operating income: 2021-12-31 $7.6M, 2022-12-31 $15.1M, 2023-12-31 $3.4M, 2024-12-31 $2.1M, 2025-12-31 $386K. Free cash flow: 2021-12-31 $-4.8M, 2022-12-31 $23M, 2023-12-31 $7.7M, 2024-12-31 $-6.7M, 2025-12-31 $-4.5M

Growth heatmap

2022202320242025CAGR
Revenue
+6.0%
-7.2%
-3.3%
-13.9%
-4.8%
Gross profit
+6.0%
-7.2%
-3.3%
-13.9%
-4.8%
Operating income
+97.8%
-77.8%
-37.7%
-81.6%
-52.6%
Free cash flow
+578.1%
-66.7%
-187.8%
+33.3%
No data

Earnings quality

Operating cash flow
$-1.7M+41.9% YoY
Net income
No dataNo data
Free cash flow
$-4.5M+33.3% YoY
Diluted EPS
No dataNo data

Cash conversion quality

No data

Per-share economics

Diluted EPS
Latest
No data
FCF / share
Latest
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Diluted shares
Latest
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Financial flexibility

Cash & equivalents
No dataNo data
Total debt
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Net debt
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Current ratio
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Cash Coverage of Debt

Cash / Total debt
No data

Returns

Return on equity
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Return on assets
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Return on invested capital
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Asset turnover
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Return on capital

No data

Valuation

Price to earnings
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Price to sales
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EV / EBITDA
No dataNo data
Free cash flow yield
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Valuation vs its own 5Y history

Metric
Own five-year range
Current
Own 5Y median
Position in own range
Price to earnings
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Price to sales
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EV / EBITDA
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Free cash flow yield
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